Ready. Set. Beach.

Bold prints for sunny days, salty hair & good vibes only.

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A woman standing on the beach with her eyes closed, wrapped in a beige and navy blue patterned blanket or shawl, with the ocean and sky in the background.
Colorful beach towel with tropical and summer-themed illustrations on sandy beach near ocean
Pink and white floral patterned beach towel on sandy beach near ocean with gentle waves.
A woman on a beach holding a striped towel, smiling, with the ocean and sky in the background.

Beach towels from 699 EGP · Caches-maillots from 499 EGP · Tote bags from 299 EGP — tap any design to order via WhatsApp!

About Praia

Born from sunshine, colour & a love of the sea

Praia means "beach" in Portuguese — and that's exactly the spirit behind every design. Each piece is hand-designed with joy, boldness and the feeling of your best summer day.

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